Saturday, April 18, 2015

Florida Author selected to teach at New England Writer’s Conference in Massachusetts

Author Jaimie M. Engle to share business tips on how to sell books

Melbourne, FL, April 24th, 2015:“Authors are small business owners and their books are a commodity to sell.” –Jaimie M. Engle
Author Jaimie M. Engle has been invited to speak at the North East Society of Children’s Book Writers and Illustrators (SCBWI) Conference in Springfield, Massachusetts at the Sheraton Springfield Monarch Place at One Monarch Place in Springfield, Mass  01144 on April 24th from 2-4pm. Her course was one of a handful selected from hundreds submitted last summer. Topics will include:

  • Going in with eyes wide open—publishing overview past, present and future—This session would include a first page critique. Detailed analysis of the change in publishing trends producing a need for authors to take on a more active role as their own publicist, marketing strategist, and business owner.
  • Tips on marketing & school visits—Free to no cost marketing ideas, sample school visit package, and step-by-step application of scripts, product presentation, and finding reviews for your books.
  • The business side of self-publishing—Viewing yourself as an entrepreneur selling a product. A look at balancing the author, agent, and publisher inside of every writer to create the best possible chance for your book’s success. Establishing SOPs to brand yourself. Creating lists and scripts to maintain continuity and track personal trends.
  • Letting the market determine your next project—Examining the market trend and finding your niche to write the book that will be your most successful product. This session would include a writing workshop to generate ideas.

The workshop was originally presented in June 2014 during the Orlando SCBWI Conference with co-presenter Stephen Mooser, who is the President and Founder of the organization.

“Your presentation was one of the most powerful sessions I've attended at SCBWI,” said Tatsumi Gonzalez, an attendee in June. “Thank you for your generous sharing of information.”

“Excellent demeanor, excellent presentation, and excellent with audience,” said Rebecca Russell, who also attended the conference at the Dolphin Hotel in Orlando, FL, last June.

Engle hopes that this workshop will bring a new perspective to authors who are publishing and selling books, as she provides tools to teach authors that they are truly business entrepreneurs and should treat their publishing experience as such. Engle is available for speaking engagements and workshops or to speak with the press at

About the Author:

Jaimie M. Engle is a freelance writer for Space Coast Living Magazine, Viera Voice, and Aldia Today Bilingual Newspaper, with her work appearing online at Writer’s Digest and the Dr. Laura Program. She published her anti-bullying children’s book Clifton Chase and the Arrow of Light in 2013 and signed with her agent, Pam Howell of D4EO Literary, shortly thereafter. Engle is a conference speaker, writing coach, and editor for aspiring authors (, teaches writing to Homeschool students, and volunteers with elementary school & library writing programs. Follow her blog at

No comments: